Businesses are constantly telling us that they have to cut back as business is slow and the one thing they often cut first is advertising. Cutting back (or eliminating) your advertising budget when business is slow is certainly the easiest thing to do, but is it the right thing to do?
Advertising is not something you dabble in when things are good it should be a constant that you do throughout all of the ups and downs in the marketplace. Your advertising dollar is not what is left over after you’ve paid your “important” bills; it “is” one of your important bills.
You have to constantly tell your clients and the people you want to be your clients that you are still here and ready to do business with them. You need to be shouting from the roof tops that you are here.
I read recently that businesses should be spending between 3% and 5% of their gross sales on advertising. If you are not perhaps you should reexamine your advertising strategy. You can’t afford to stop advertising now.
Remember, this is part of “branding” your business and "promotional products, help you brand your business”.
Please feel free to call us to discuss different promotional ideas for your business.
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